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In The Spirit of 52 McCaul

January 27, 2011

Well and Good would like to announce the release of our latest project, A FACE A NAME: People Doing Well and Good. An ebook that is part showcase, part resource and part prediction for the year ahead, this digital book features some of the more prolific members of Well and Good (Toronto based cultural agency). Each profile is written by the artist featured, resulting in an intimate look at the people behind the art. Insightful, entertaining and often heartfelt this is a one-stop guide to global arts and culture professionals you need to have on your radar.

The book features 38 artists & organizations that we have worked with in the past year and have had an impact on communities across the globe.

Profits generated from the sales of A Face A Name are shared with the artists.


Artwork by Patrick Thompson

Labrona Hits the Streets


Well and Good is an independent art service organization based in Toronto. Established in 2007, we’re two people passionate about the potential of art to engage people and enrich lives. As a cultural agency, we take part in all parts of the creative chain to embrace a dynamic centre from which to move rather than a static position. Well and Good is equal part creator, manufacturer, producer, distributor and supporter of contemporary art. Particularly art from the margins like graffiti and street art.

Our work over the years speaks to this and we are constantly making the most of the opportunities that present themselves. We’ve created short-term art hubs and social experiments like 52 McCaul, curated and produced exhibitions, directed and produced a documentary, engaged in public space advocacy and mural production all while working directly with artists to develop and manage their careers. As a result, we’ve had the great pleasure of working with some of the world’s finest talents.

When Transmitter Studios approached us to work on a book, we saw the potential to serve our mandate by creating a showcase that is part resource and part prediction for our community and the year ahead. To us community isn’t bound by geography, it’s about values. We admire and have worked with many artists and organizations and a pattern emerged of those who were especially driven in pushing themselves and inspiring those around them.

Conversations have always played an important part in how we have built relationships between art and new audiences. We take pride in providing a personal introduction to the artists and their process, so it seemed natural that we’d take this approach to the book. It made more sense to let them tell you in their own words – where they’ve been, where they’re heading and what they see on the horizon. The results are an honest view into the life and hopes of an amazing group of people sharing their gifts with the world.

We hope this book puts a face to the name of some of the people we think that you need to know about. They’re doing Well and Good. It may not be a complete listing but it is a place to start.
Lisa and Steve

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