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Well and Good is leaving 52 McCaul. Join us Saturday August 7 for our last event!

August 5, 2010

Hello Friends and Collaborators,

After some time away, we have decided to bring our project and social experiment at 52 McCaul to a close. What was meant to be a 2 month experiment, touched our (he)arts and culture community and sparked a 7 month run. While we loved having you all as guests and are sad to have to depart, it is the nature of all projects to come to an end.

We are excited to re-focus our attention (away from leaky buildings and unnecessary expenses) to Well and Good’s ongoing efforts to bring greater support and wellness to the community. We look forward to welcoming you again and again in venues and neighbourhoods throughout the city and country.

Join us to celebrate this milestone at 52 McCaul Street this Saturday August 7th for the extravaganza LOVE ME TENDER: A celebration of eclectic music and art! The event will begin at noon and run until 1 am.

Musical performances by:
Hume (Washington, D.C.)
Henri Fabergé (TO)
Kate Rogers Band (TO)
Kit Knows (TO)

Live Art happening outside with Horus…delicious icy cold beverages and eclectic snacks that you’ve come to expect from us inside!

More to be confirmed…check back for updates 🙂

What makes this event so special, other than closing out our run on McCaul Street, is that we will be featuring an innovative way for savvy art lovers and budding collectors to buy original artwork at a fraction of the price.

It’s a terribly exciting moment when you purchase a piece of original art and we encourage everyone to try it. And with Love Me Tender we’re making it easier than ever.

HOW IT WORKS is that you buy a “tender” for a chance to win the art you desire. The tender is a ticket, like a raffle ticket. Each piece of art has a limited number of tenders attached to it to be sold so that the odds remain high that your tender will win.

What’s more important is that each tender is like a share in Well and Good and the artist who created it. A portion of every tender goes toward what we do as an organization producing presenting art and culture we believe in (more on that below) but the biggest chunk of it goes to the artist. These tenders mean that the artist can earn market value from their work, grow their audience and survive a little longer to evolve creatively. But we need the whole community to help support by investing and spreading the word to fellow art lovers & culture supporters.

Come to 52 McCaul to check out our offerings or click here:

As an additional bonus, where indicated, *you will receive* a mini giclée art print as our gift to you for your support.

Want to know where your contribution goes?

The Well and Good proceeds of each tender and all donations will go towards:

1. Brighten the Corners: The new mural campaign we’ve created! In partnership with Toronto charity C.A.V.E. (Communities Advancing Valued Environments), our objective is to bring more public art to your community.

2. Well and Good Membership Program launching September 2010: A comprehensive health benefits package, with discounts for yoga, meditation and various workshops plus one on one strategic consulting for artists and patrons. More info email

3. Pay down debt: As 52 McCaul extended its original run from 2 to 7 months, we incurred costs to facilitate the amazing programming that we were honoured to host. Thanks to the generosity and patience of our supporters, we’ve been able to have flexible repayment terms but we would like to reconcile those as we take new steps forward.

With love and gratitude,

Lisa & Steve

One Comment leave one →
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