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In The Spirit of 52 McCaul

January 27, 2011

Well and Good would like to announce the release of our latest project, A FACE A NAME: People Doing Well and Good. An ebook that is part showcase, part resource and part prediction for the year ahead, this digital book features some of the more prolific members of Well and Good (Toronto based cultural agency). Each profile is written by the artist featured, resulting in an intimate look at the people behind the art. Insightful, entertaining and often heartfelt this is a one-stop guide to global arts and culture professionals you need to have on your radar.

The book features 38 artists & organizations that we have worked with in the past year and have had an impact on communities across the globe.

Profits generated from the sales of A Face A Name are shared with the artists.


Artwork by Patrick Thompson

Labrona Hits the Streets


Well and Good is an independent art service organization based in Toronto. Established in 2007, we’re two people passionate about the potential of art to engage people and enrich lives. As a cultural agency, we take part in all parts of the creative chain to embrace a dynamic centre from which to move rather than a static position. Well and Good is equal part creator, manufacturer, producer, distributor and supporter of contemporary art. Particularly art from the margins like graffiti and street art.

Our work over the years speaks to this and we are constantly making the most of the opportunities that present themselves. We’ve created short-term art hubs and social experiments like 52 McCaul, curated and produced exhibitions, directed and produced a documentary, engaged in public space advocacy and mural production all while working directly with artists to develop and manage their careers. As a result, we’ve had the great pleasure of working with some of the world’s finest talents.

When Transmitter Studios approached us to work on a book, we saw the potential to serve our mandate by creating a showcase that is part resource and part prediction for our community and the year ahead. To us community isn’t bound by geography, it’s about values. We admire and have worked with many artists and organizations and a pattern emerged of those who were especially driven in pushing themselves and inspiring those around them.

Conversations have always played an important part in how we have built relationships between art and new audiences. We take pride in providing a personal introduction to the artists and their process, so it seemed natural that we’d take this approach to the book. It made more sense to let them tell you in their own words – where they’ve been, where they’re heading and what they see on the horizon. The results are an honest view into the life and hopes of an amazing group of people sharing their gifts with the world.

We hope this book puts a face to the name of some of the people we think that you need to know about. They’re doing Well and Good. It may not be a complete listing but it is a place to start.
Lisa and Steve


Well and Good is leaving 52 McCaul. Join us Saturday August 7 for our last event!

August 5, 2010

Hello Friends and Collaborators,

After some time away, we have decided to bring our project and social experiment at 52 McCaul to a close. What was meant to be a 2 month experiment, touched our (he)arts and culture community and sparked a 7 month run. While we loved having you all as guests and are sad to have to depart, it is the nature of all projects to come to an end.

We are excited to re-focus our attention (away from leaky buildings and unnecessary expenses) to Well and Good’s ongoing efforts to bring greater support and wellness to the community. We look forward to welcoming you again and again in venues and neighbourhoods throughout the city and country.

Join us to celebrate this milestone at 52 McCaul Street this Saturday August 7th for the extravaganza LOVE ME TENDER: A celebration of eclectic music and art! The event will begin at noon and run until 1 am.

Musical performances by:
Hume (Washington, D.C.)
Henri Fabergé (TO)
Kate Rogers Band (TO)
Kit Knows (TO)

Live Art happening outside with Horus…delicious icy cold beverages and eclectic snacks that you’ve come to expect from us inside!

More to be confirmed…check back for updates 🙂

What makes this event so special, other than closing out our run on McCaul Street, is that we will be featuring an innovative way for savvy art lovers and budding collectors to buy original artwork at a fraction of the price.

It’s a terribly exciting moment when you purchase a piece of original art and we encourage everyone to try it. And with Love Me Tender we’re making it easier than ever.

HOW IT WORKS is that you buy a “tender” for a chance to win the art you desire. The tender is a ticket, like a raffle ticket. Each piece of art has a limited number of tenders attached to it to be sold so that the odds remain high that your tender will win.

What’s more important is that each tender is like a share in Well and Good and the artist who created it. A portion of every tender goes toward what we do as an organization producing presenting art and culture we believe in (more on that below) but the biggest chunk of it goes to the artist. These tenders mean that the artist can earn market value from their work, grow their audience and survive a little longer to evolve creatively. But we need the whole community to help support by investing and spreading the word to fellow art lovers & culture supporters.

Come to 52 McCaul to check out our offerings or click here:

As an additional bonus, where indicated, *you will receive* a mini giclée art print as our gift to you for your support.

Want to know where your contribution goes?

The Well and Good proceeds of each tender and all donations will go towards:

1. Brighten the Corners: The new mural campaign we’ve created! In partnership with Toronto charity C.A.V.E. (Communities Advancing Valued Environments), our objective is to bring more public art to your community.

2. Well and Good Membership Program launching September 2010: A comprehensive health benefits package, with discounts for yoga, meditation and various workshops plus one on one strategic consulting for artists and patrons. More info email

3. Pay down debt: As 52 McCaul extended its original run from 2 to 7 months, we incurred costs to facilitate the amazing programming that we were honoured to host. Thanks to the generosity and patience of our supporters, we’ve been able to have flexible repayment terms but we would like to reconcile those as we take new steps forward.

With love and gratitude,

Lisa & Steve

Hiatus For July

June 30, 2010

Dear Friends and Lovers,

We have decided to close 52 McCaul to the public for the month of July in order to take a break, heal our exhausted bodies and minds.

Since we opened in November we have worked tirelessly every day and at great expense to extend our Well and Good mandate and provide a space where lovers of contemporary art and culture, locally and internationally, could congregate, share and grow.

We are proud of the work we have done and how quickly we have grown to be a valued part of your lives and the community. However, it has been with difficulty that we maintain it, staff it and keep the balance between creating original programming and staying true to our goals when we are entirely independently funded and without support. Its been a grind that has affected our well being.

What you need to know is that we are as committed as we’ve ever been to you and creating valued environments where creativity of all types-not just visual art- can be celebrated. Please bear with us in the coming days while we focus on how we can best deliver you our services moving forward.

Love and respect,

Lisa & Steve


June 23, 2010

Red Runners is in the Main Gallery starting today.  Join us this Friday for opening night, 7-11pm.

For More Info:  RED RUNNERS


June 15, 2010

Life Cycles

June 9, 2010

Agents of Urban Change: WORK T.O.GETHER

May 19, 2010

Have you ever wondered what would happen if that empty lot in your neighborhood was transformed into an ultra modern 20 storey condo? Imagine the social, physical, and communal impacts of this new development in your community.

•Where do residents go to escape the crowd and feel like they belong to a local neighborhood?

•What happens to the a food supply when an influx of people descend on areas where there isn’t a farm or crop in sight?

•Who will educate and care for the youth as a steady flow of young families abandon the core?
•When will the urban fabric of the city stop casting shadows and open up pockets for citizens to sit in the sun?

The Agents of Urban Change have set forth to investigate the impact of four urban elements and how conscious new development can affect communities. Work T.O.gether strives to bring attention to these four interrelated elements and how they can benefit the constantly evolving metropolis of Toronto.
Collaborating with solutions innovator FishTnk, the exhibit will offer visitors an interactive opportunity to investigate the impact of various urban design decisions with their own ideas of future development. Focusing on a portion of Ward 20 surrounding 52 McCaul, the interactive model intends to engage the community with what is familiar and what is possible.

Who are AoUC?

The Agents of Urban Change are an innovative urban theory + design co-op based all over Ontario, Canada. Concerned with the urban and social environment, we are dedicated to combining innovative design, visual communication and theory to create authentic places for people. We advocate informal public places that reflect and encourage cross sections of our communities to live, work and play together everyday!

Visit them at